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Check out my latest musings on all things digital marketing, tech, business and life.
How creating an ideal client avatar can stop you from working with nightmare clients
Trying to build a business is hard work. Anyone who tells you otherwise is lying to you and probably to themselves. It undoubtedly takes a lot of time and effort and you most certainly need to be self-motivated. But another thing I've come to realise is you need to be...
4 Ways to Stand Out in a Saturated Market
I'm going to start by saying it's a great thing to enter a market that is already buzzing with competitors. I know, I know, it may seem like a crazy thing to say but where there is competition there is demand. And where there is demand there is the potential for...
WordPress Security – How To Protect Your Site
Protecting Your Website I’m sure you will have heard time and time again that keeping your WordPress website up to date and secure is of paramount importance. Or, maybe you’ve never heard this before, in which case I will be the first to tell you. I’ve been taking a...
WordPress vs Squarespace (& other platforms)
So the question…”which platform should I build my website on?”…crops up all the time and having answered it twice already today I thought I would share it here too. The answer is, in my humble opinion, WordPress and unlike some people who will give you a biased...
The Site Speed Battle – Is Your Host to Blame?
I spend a considerable amount of time in varying business oriented, social media groups, and it hasn’t escaped my notice that WordPress website speed comes up often. This is not particularly surprising. With the introduction of Google’s mobile-first indexing and the...
